Sensory Exp in store

‘Research has shown that people remember 35% of what they smell, compared with only 5% of what they see, 2% of what they hear and 1% of what they touch.’ (LetsGetScented, 2010). In store sensory experience in marketing has become essential in strengthening customer loyalties and enhancing the perception of quality. Aromas in marketing prompt memories, which further influence emotions and subsequently emotions that trigger consumer moods. '’'Smell has the power to revive the past and transport us to a happy time or place or remind us of a special person, evoking feelings of nostalgia and comfort.”’ (Dr Pamela Dalton, 2010). The influence of smell in relation to Cornetto and our big idea is extremely essential, as a smell by itself can take a consumer back to memories/feelings of nostalgia instantaneously.
Visually on the vending machine, each icon when clicked will release a short burst of smell that will relate to the individual ice cream flavours, highlighting key elements such as raspberry, hazelnut and vanilla that are hidden treats inside the ice cream. By releasing these scents, we want the smells to activate a memory of either eating the ice cream before and further enhancing the chances of purchase again, or triggering a memory that will be personal to each consumer. The paper packaging when purchased will also have a slight scent so that when bought home/out of the store the sensory experience is carried on further. This should all aid in the embedding of the smell in the limbic part of the brain, so that if smelt again it will connect to this part of the brain and consequently his/her recollection in a positive way.