Disneyland Research

As part of our secondary research we decide to look in to life experiences and situations that are associated with socialising with family and friends. Its these events that we want to understand, so we can see what we can use to inspire these feeling when purchasing and consuming Cornetto. We decided to look at Disneyland Paris as it appeals to all age groups and is a very successful park. 

Adventure, Make-believe, Fun.

1988, Construction begins on Disneyland Paris, with a budget of $2.3 billion.
1989, Walt Disney and group of architects designed American themed hotels each depicted a region of the United States.
1991, Disneyland set up its own Disney University to train its employees, over 24,000 people had applied.
1992, March, Disneyland opens for employees, sponsors and press
1992, April, Disneyland Paris Opens for the first time. Only 25,000 people went due to strike on the railways and the expectations that it would be overcrowded.
1993, A new Indian Jones ride opens.
1994, Company is Financial unstable, and close to declaring bankruptcy.
1995, Disney invested $750 million in a revamp.
1995, May, Space Mountain ride opens, Elton John, Claudia Schiffer and Buzz Aldrin.
1995, First recorded profit of 3.5 million, and an 21% increase in attendance 
2005, Became number one tourist destination for Europe out selling Louve and Eiffel Tower.
2006, New advertising campaign, " Believe in your dreams,"
2012, DIsneyland Paris had generated 55,000 jobs and 37 Billion euros in tourist related revenues 

Disneyland Paris is an entertainment resort in Marne-le-Vallee, Paris. It includes two theme parks, seven hotels, a golf course, a railway station and a shopping, dining, and entertainment complex. Its is France and Europe's most visited themed attraction. The top attractions are Its a Small World, Space Mountains: Mission 2, Big Thunder Mountain, Pirates of the Caribbean, and Buzz Lightyear Laser Blast.
Its a Small World is a musical tour of the world with multicultural world who sing the song, "Its a Small World". It is Disneyland's most famous ride and a family oriented attraction at the parkSpace Mountain: Mission 2 is a roller coaster like ride that “will blast you on a warp-speed ride into the unknown. Feel the g-force as you dodge screaming meteorites and black holes - and then go back and do it all again!” 
Big Thunder Mountain, with the theme of the ride is the old frontier. Visitors ride a runaway train through the man-made sierras of Big Thunder Mountain. Pirates of the Caribbean, is a ride where the visitor is taken through a series of secret caverns as they observe the pirate life. Buzz Lightyear Laser Blast is inspired by the Disney/Pixar movie Toy Story 2. In this attraction the visitor sits in a star cruiser and shoots laser beams at targets. The Spinning Teacups are one of Disneyland's most famous rides and is suitable for a all ages 
Disneyland Paris has a number of event and experiences though out the year. Using the the Disneyland castle as a backdrop there is a light show of colours, lasers, fountains and fireworks. This event has been very popular and incorporates all of the disney characters.
Meeting the Disney Characters are a large part of the experience at Disneyland. Taken from the disney films, visitors can meet real life versions of characters from the films. These characters are often used in parades and shows. 
The DisneyLand experience is all about bringing things to life using the stories from Disney films they have managed to involve visitors in the story with rides, parades and shows, the interactivity is important here. Disney is famous for never breaking character and the behind the scenes being carefully hidden. Also there is great deal of adventure using different lands and the idea of hunting down rides and events keep visitor excited and interested. The use of maps, lands, roads and winding paths adds to this adventure aesthetic and and could be useful when we design instore consumer paths.

- Harriet