Big Idea rough ideas

BIG IDEAS

NOSTALGIA
Mystery Cornetto-like Walkers crisps did/guess the flavour
Memories/childrens drawings
Cornetto ice-cream van/truck (sounds)
Man in cornetto outfit-like at Disneyland

HERITAGE
‘Classic’ style linked to 99 ice cream

FRIENDSHIP
Couples-pairs of things

ENJOY ON YOUR OWN
Reminisce on when younger
No one will interrupt you-in own bubble of summer/sunshine
Cornetto always the same/will never change/always there for you
Take time out of day for Ice-cream (Like kit-kat take a break)

PACKAGING
Scratch and sniff/wrapper smells
Oragami/interactive-could make into something else e.g. funny hat

HOLIDAYS
Old school beach theme/fun fair
Pop up beach-old deck chairs like stripe pattern
Competition to win holiday

VENDING MACHINE IDEAS
Questions asked to discover most suitable flavour for people
Whatever flavour chosen smell is released
Ice-cream slides down fun fair style

PHOTOBOOTH
What can you do with your ice-cream?
Polaroid-with fun props e.g. sunglasses upload to Facebook etc
Collage pictures on side of machine
Cut out face and put on scene and display in random places

OTHERS
Build your own ice-cream
Where is Mr.Cornetto? –fun involvement/personified
Play on words e.g. ‘enjoy the ride’ link to fun fair idea
Humour?


- Kaylea