Primary School Drawings

On the 20th April 2013, we attended Cotgrave Candleby Lane primary school located in Cotgrave to hold a short focus group with a year 3 class (aged 6-7) of 32. We kindly asked the children to draw us a memorable moment they could think of that involved ice cream, anything from a family holiday, to buying one from an ice cream van. We also asked them to describe how eating ice cream made them feel and any words they associated with these emotions. 

Our intention was to find out any feeling that ice cream provokes, with a range of different memories and associations that could be linked with the product. Our findings represented a wide range of happy insightful moments, which often included family and friends. Children commented they consistently connected ice cream with warm weather, the music coming from an ice cream van and sounds of waves on the beach. Different settings such as playing in the garden, running after an ice cream van and holding hands with friends were common occurrences. We felt these were valuable insights that could be taken forward in relation to our idea that ice cream is very much a nostalgic product.