'What Flavour are you?' Spot Interview Photographs!

APPENDIX – WHAT FLAVOUR ARE YOU? SPOT INTERVIEWS

Date: Saturday 4^th May 2013, 2:00pm – 4:00pm

Location: Market Square, Nottingham

Interviewer(s): Emma Jennings, Eileen Pegg, Kaylea Blindell, Nicole Garsin

Participants: Jessica Crewe (JC), Kaylea Blindell (KB), George Scott (GS), Jack Stevens (JS), Joe Barnatt (JB)

Interviewer: Hi! May I ask you a few quick questions?

JC: Sure! What do you want to know?

Interviewer: Could you fill out on this chalk board what flavour of ice cream is your favourite, and also one word to describe you?

JC: Okay!

Interviewer: Would you mind wearing these sunglasses too and if we take a picture?

JC: Haha yeah alright then

Interviewer: Why did you pick chocolate?

JC: It tastes the best!

Interviewer: Any chance you can tell us your favourite ice cream flavour, one word to describe you and mind if we take a picture?

GS: No problem, mines vanilla!

Interviewer: Is it alright if you spell it on this chalk board?

GS: Yeah sure, how do you spell vanilla?

Interviewer: v a n i l l a

GS: Thanks!

Interviewer: Kaylea do you wanna do one?

KB: Yeah go on then!

Interviewer: Yay thanks, I’d probs say chocolate was my favourite too!

KB: Haha this is embarrassing

Interviewer: Is it alright if I stop you for a moment and ask you something?

JS: Err yeah I guess

Interviewer: Can you tell me what flavour ice cream is your favourite?

JS: Yeah it’s strawberry

Interviewer: And one word to describe you?

JS: Haha I guess I’ll say funky

Interviewer: Haha nice word! Mind if you pose for a picture with the chalk board?

JS: Yeah go on then!

Interviewer: Thanks!

Interviewer: Hey! How are you doing? Any chance you wanna do us a favour and write what your favourite ice cream flavour is on this chalk board?

JB: Yeah go on then! Mines Mini Chocolate, love that stuff

Interviewer: Haha what word describes you?

JB: I guess I’ll go with goosey loosey! Loads of people call me that

Interviewer: Haha cheers! Hang on pose for a photo too!

- EMMA JENNINGS

Case study - picture booths in supermarket stores: Coke & Tesco

-Nicole Garsin

Diet Coke 30th birthday Tesco photo booth tour

Fri 12th Apr 2013

To celebrate the next phase of its 30th birthday, Diet Coke is bringing some sparkle to Tesco stores across the country in the form of a bespoke photo booth.

The complimentary photo experience will invite consumers to strike their best pose before forming part of a larger Diet Coke Mosaic on the Facebook page. The online celebrations will also see a dedicated Diet Coke page on Tesco.com for further sparkling photo uploads and the chance to star on Tesco packaging.

The photo booth will be visiting 10 key Tesco stores nationwide between now and April 21st. Taking inspiration from the Marc Jacobs for Diet Coke photo booth and three-decade films revealed earlier this year, the booth will feature backdrops bringing to life Jacobs’ 1980s bows, 1990s swallows and 2000s polka dots designs. Everyone who visits will also receive a print out, while selected images will join the 30th birthday Mosaic on the brand’s Facebook page.

For those unable to get to a Tesco store, there will be further activity to engage customers through a Diet Coke page hosted on the Tesco website. This will give everyone the chance to upload their favourite shot to become part of the recently launched 30th anniversary Mosaic hosted on the Diet Coke Facebook page.

The brand is also inviting fans to submit their most sparkling photos to share with fans across the world by using #dietcoke30 across Facebook, Twitter and Instagram.

All of the images will then be gathered together to form three intricate Mosaics of the hunk from the Gardener TVC and give fans the chance to zoom in to see themselves and their friends.

Tesco shoppers will be invited to upload their photos on Tesco.com and giving them the chance to star on Diet Coke 24-packs which will be available exclusively in Tesco stores.

Zoe Howorth, marketing director for Coca-Cola Great Britai, says: “This is a great opportunity for Diet Coke fans to get involved in the brand’s 30th birthday celebrations. The online Mosaic engages with our key target audience who love taking and sharing photos with their friends. The photo booth will also help spread some further sparkle to consumers across Tesco stores as they take a memento home with them.”

David Wood, UK marketing director for Tesco, comments: “Our customers love to engage in theatre both in-store and on-line. So we are delighted to partner with Diet Coke on this unique customer opportunity. Mosaic's in-store photo booths will certainly add some fun to the shopping trip and we look forward to seeing Tesco customers starring on the special 30 year celebration packs of Diet Coke later in the year.